When it comes to selecting a domain name for your business or organization, you don’t have to settle for the minimal amount of good domain names that are still available to register.

Premium domains are often short, memorable names that are made up of simple key words and search terms.

The majority of premium domains are .com TLDs. Industries that are highly competitive or businesses looking to register their exact company or product name can really benefit from a premium domain because an intuitive, memorable name can help businesses differentiate themselves in a crowded market.

A premium domain will be more expensive than a new domain depending on the name. The price is determined based on marketability, spelling, traffic, and economic trends. Highly notable domains have stronger branding potential, are easier to remember, and attract more traffic – so they may bring a higher price tag – but depending on the name and what you intend your site to do for your business, it is worth the investment.